TVB a nation-wide, local television trade association, reports that local TV stations snared more than 80% of total television spending in the political category during the 2012 campaign season. This includes national and local cable and network broadcast and local broadcast.
TVB also claims that (1) PACs have changed everything and that, (2) New political campaign management technology and techniques are additive; that they are not media replacements in terms of utility and cost.
Television stations’ total political revenue, in the face of increased competition, from new and social media, reports TVB, continues to boast a high growth rate: $1.5 billion in 2008, $2.1 billion in 2010 (+35%) and $2.9 billion in 2012 (+38%).
MPP Possums, you may be interested in reviewing the short TVB report that is being folded into virtual party hats after being read in executive offices of what has been branded an arthritic, “heritage” medium (local channels 4, 5, 9, 11, 23, 29, etc.), and the agencies that broker and negotiate broadcast times and fees between buyers and sellers.
Here’s the link- http://www.tvb.org/media/file/…
I look forward to reading your comments and thoughts.