I’m not George Lakoff’s #1 fan. I think there is an overemphasis in his work on “framing” in trying to explain voter behavior, at the expense of other key matters like, for example, just plain old, bad habits. But framing is important, and progressives haven’t always done it well, and this is certainly well worth passing along.
The American Majority got 2.8 million more votes in the 2016 election than the Loser President. That puts the majority in a position to change American political discourse and how Americans understand and think about politics. As a start, what is needed is a change of viewpoint.
Here is a typical example. Minority President Trump has said that he intends to get rid of 75% of government regulations. What is a “regulation”?
The term “regulation” is framed from the viewpoint of corporations and other businesses. From their viewpoint, “regulations” are limitations on their freedom to do whatever they want no matter who it harms. But from the public’s viewpoint, a regulation is a protection against harm done by unscrupulous corporations seeking to maximize profit at the cost of harm to the public.
Imagine our minority President saying out loud that he intends to get rid of 75% of public protections. Imagine the press reporting that. Imagine the NY Times, or even the USA Today headline: Trump to Eliminate 75% of Public Protections. Imagine the media listing, day after day, the protections to be eliminated and the harms to be faced by the public.