I’m posting this – with appropriate credit and a hyperlink, as always – and readers can make up their own minds, again as always. I will note that I took the trouble to “unlike” some pages, after reading this.
These Facebook pages and their affiliated websites pose as progressive champions, but their content is largely copied, if not plagiarized, from legitimate news and opinion outlets with real reporters and analysts, not rewrite teams. Their goal appears to be making money by attracting millions of readers as unknowing users click on links or share their memes—photos with slogans—because viewer traffic generates advertising revenues via Google ads.
Anyone who has a Facebook page and pays attention to politics—and shares with a circle of friends—has seen the vampires’ work. Even professionals in media, information technology and progressive politics often share posts and links to affiliated sites such as Occupy Democrats (5.9 million Facebook likes and 1.1 million monthly U.S. viewers on its website, according to Quantcast), The Other 98% (4.5 million Facebook likes; its related The Other 98 Percent Action Fund has 214,000 monthly U.S. viewers) and USUncut (1.5 million Facebook likes and 2.8 million monthly viewers). Indeed, there are hundreds of other pages and sites like these, such as Addicting Info, with 1.2 million Facebook likes, Liberal America with 754,000 Facebook likes, and a new six-week-old Facebook page, Resistance Report, with 144,000 Facebook likes.
Many subscribers and sharers of these Facebook pages don’t know about this content’s oft-pilfered origin nor its parasitic business model. They are unaware that these operations use software like Spike from Newswhip, which is akin to spyware, a big data analyzer that tracks viewership figures of any website to find hot stories. Especially useful is the software’s measure of “velocity,” or how quickly an article is taking off and getting thousands of viewers. Then, within an hour or less, these sites post their version on Facebook — often using the same photo and headline as the original, and linking to their quick rewrite with no credit given to the original article or its author. The rewrites steal the original’s traffic, usurping its popularity and rerouting ad revenue driven from people clicking on the copycats.